| When evaluating a Home Business Opportunity, | | | | 3.) The product must be consumable in a |
| what criteria should a wise person use? There are | | | | convenient form: |
| literally thousands of home based businesses in | | | | Ø There are pills, potions, ointments, |
| America. How can a wise person select? We hear | | | | capsules. |
| every day, "I have tried a home based business | | | | Ø There are prepaid legal, telephone ideas, |
| (or network marketing business) and it did not | | | | vacations, candles, cookware, advertising, and |
| work". Why did it not work??? Unfortunately | | | | every conceivable consumer product. |
| most people do not apply sound principles in the | | | | Ø One of the most convenient products and |
| selection of a business--and most who want a | | | | easily consumed by people of all ages is fruit in |
| better life by operating their own business have | | | | liquid form. |
| little or no business experience. An Independent | | | | 4.) In most traditional businesses income is based |
| Business Owner must realize the importance of | | | | on experience, longevity, seniority, position. |
| self improvement towards the success of their | | | | Ø The owner or president of their own |
| business. They should invest in their own home | | | | company works the hardest as he/she has the |
| business, but not left to build and manage it alone. | | | | most to gain. |
| So how should a wise person evaluate and select | | | | Ø Employees usually do not have the same |
| the right business? | | | | devotion. |
| Let me suggest the business matrix that many of | | | | Ø J. Paul Getty a billionaire said he would |
| us have used to find the best home business | | | | rather have 1% of 100 people's efforts than |
| opportunity. | | | | 100% of his own. Why? Leverage! |
| 1.) The business must be in an expanding market | | | | Ø A compensation plan must provide for |
| industry. | | | | leverage. If you are the owner of a business and |
| 2.) It must have a unique product. | | | | hire one employee you now leverage your |
| 3.) The product must be easily consumable. | | | | income--you also leverage your personnel |
| 4.) The compensation plan must be formulated as | | | | problems. A real estate broker contracts with real |
| leveraged. | | | | estate agents and both benefit from the sale of |
| 5.) Impeccable experienced management team. | | | | real estate--but only the broker is leveraged. |
| 6.) Training and support are essential for self and | | | | Ø In most network marketing businesses |
| professional improvement. | | | | income is based on leverage. You make more |
| . | | | | money as your partners success increases, with |
| 1.) What is the number one expanding market | | | | your guidance and support. |
| industry in America today? | | | | 5.) The management team must have extensive |
| Health Care. It is not the oil industry, the auto | | | | specific experience in the area they are leading. |
| industry, real estate or manufacturing industries. | | | | Often the management of hospitals are medical |
| The reason it is health care is obvious: | | | | doctors, most are devoid of management |
| Ø People in America are so over medicated, | | | | experience. This is too often the case in traditional |
| each desirous of immediate health results. | | | | businesses. The management are family |
| Ø The baby boomers (born between | | | | members, or politically selected, or the one with |
| 1946-1964) at the leading edge are now entering | | | | the greater financial influence and not in the field |
| their 50's, and desire a healthier, more active life | | | | of personal experience. |
| as they grow older. | | | | 6.) Leadership must have a hand in supporting |
| Ø Every 7 seconds someone in America | | | | their partners byrecommending self-improvement |
| turns 50 and this will continue for the next 18 | | | | and professional development training. This can be |
| years. | | | | accomplished through books, DVD's, CD's, online |
| Ø These baby boomers consist of 1/3 of | | | | webinars, conference calls, events and seminars. |
| our population. | | | | Leadership gets rewarded financially when they |
| Ø There are many start-up companies in the | | | | participate in their partners' success to grow |
| past 2 years with products claiming to be in the | | | | towards higher ranks and levels by improving their |
| health care industry and even more mature | | | | skills through the various available resources. |
| companies trying to compete in this industry. | | | | Now look at the home business opportunity you |
| 2.) The company must have a unique product | | | | are considering and evaluate it on the above 6 |
| with efficacy. Not just a product in the health | | | | principles. It should meet every one. There are |
| care arena: | | | | very few other home business opportunities that |
| Ø It is a product that cannot be obtained in | | | | do meet these criteria. Just realize this journey |
| or through any other channel such as retail stores | | | | can take years to achieve. Set your goals and |
| or eBay. | | | | work towards achieving them, and don't give up! |
| Ø It is a product that is dissimilar to all | | | | The right Network Marketing Business should be |
| others. | | | | the vehicle that can take you to financial orbit |
| Ø It is a product that provides to the | | | | with great satisfaction! |
| consumer what they want. | | | | Information for the above article was provided by |
| Ø It is a product whereby the consumer | | | | my partner Jim Moore, Ph.D., Independent |
| must return to the same source each time. | | | | Distributor (Retired Professor of Business at |
| Ø It is a product where its company can | | | | Denver University, retired Brigadier General, |
| prove its efficacy. | | | | Chaplain for US Military, and father of five. |