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Article #170: Would You Like To Know The Criteria For Evaluating A Network Marketing Business?

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When evaluating a Home Business Ø There are pills, potions, ointments,
Opportunity, what criteria should a wise capsules.
person use? There are literally thousands Ø There are prepaid legal, telephone
of home based businesses in America. How ideas, vacations, candles, cookware,
can a wise person select? We hear every advertising, and every conceivable
day, "I have tried a home based business consumer product.
(or network marketing business) and it Ø One of the most convenient products
did not work". Why did it not work??? and easily consumed by people of all ages
Unfortunately most people do not apply is fruit in liquid form.
sound principles in the selection of a 4.) In most traditional businesses income
business--and most who want a better life is based on experience, longevity,
by operating their own business have seniority, position.
little or no business experience. An Ø The owner or president of their own
Independent Business Owner must realize company works the hardest as he/she has
the importance of self improvement the most to gain.
towards the success of their business. Ø Employees usually do not have the same
They should invest in their own home devotion.
business, but not left to build and Ø J. Paul Getty a billionaire said he
manage it alone. So how should a wise would rather have 1% of 100 people's
person evaluate and select the right efforts than 100% of his own. Why?
business? Leverage!
Let me suggest the business matrix that Ø A compensation plan must provide for
many of us have used to find the best leverage. If you are the owner of a
home business opportunity. business and hire one employee you now
1.) The business must be in an expanding leverage your income--you also leverage
market industry. your personnel problems. A real estate
2.) It must have a unique product. broker contracts with real estate agents
3.) The product must be easily and both benefit from the sale of real
consumable. estate--but only the broker is leveraged.
4.) The compensation plan must be Ø In most network marketing businesses
formulated as leveraged. income is based on leverage. You make
5.) Impeccable experienced management more money as your partners success
team. increases, with your guidance and
6.) Training and support are essential support.
for self and professional improvement. 5.) The management team must have
. extensive specific experience in the area
1.) What is the number one expanding they are leading.
market industry in America today? Often the management of hospitals are
Health Care. It is not the oil industry, medical doctors, most are devoid of
the auto industry, real estate or management experience. This is too often
manufacturing industries. The reason it the case in traditional businesses. The
is health care is obvious: management are family members, or
Ø People in America are so over politically selected, or the one with the
medicated, each desirous of immediate greater financial influence and not in
health results. the field of personal experience.
Ø The baby boomers (born between 6.) Leadership must have a hand in
1946-1964) at the leading edge are now supporting their partners byrecommending
entering their 50's, and desire a self-improvement and professional
healthier, more active life as they grow development training. This can be
older. accomplished through books, DVD's, CD's,
Ø Every 7 seconds someone in America online webinars, conference calls, events
turns 50 and this will continue for the and seminars. Leadership gets rewarded
next 18 years. financially when they participate in
Ø These baby boomers consist of 1/3 of their partners' success to grow towards
our population. higher ranks and levels by improving
Ø There are many start-up companies in their skills through the various
the past 2 years with products claiming available resources.
to be in the health care industry and Now look at the home business opportunity
even more mature companies trying to you are considering and evaluate it on
compete in this industry. the above 6 principles. It should meet
2.) The company must have a unique every one. There are very few other home
product with efficacy. Not just a product business opportunities that do meet these
in the health care arena: criteria. Just realize this journey can
Ø It is a product that cannot be take years to achieve. Set your goals and
obtained in or through any other channel work towards achieving them, and don't
such as retail stores or eBay. give up! The right Network Marketing
Ø It is a product that is dissimilar to Business should be the vehicle that can
all others. take you to financial orbit with great
Ø It is a product that provides to the satisfaction!
consumer what they want. Information for the above article was
Ø It is a product whereby the consumer provided by my partner Jim Moore, Ph.D.,
must return to the same source each time. Independent Distributor (Retired
Ø It is a product where its company can Professor of Business at Denver
prove its efficacy. University, retired Brigadier General,
3.) The product must be consumable in a Chaplain for US Military, and father of
convenient form: five.






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