| This 60-page report is the most comprehensive | | | | 4.4.6 QQDating 31 |
| and in-depth report written on Tencent by far. | | | | 4.4.7 QQAlumni 31 |
| We explain Tencent's 30+ products and compare | | | | 4.5 Interactive Entertainment Services 31 |
| Tencent's products against its competitors in each | | | | 4.5.1 Casual Games 31 |
| of its subcategories. We analyze Tencent's | | | | 4.5.2 MMOG 32 |
| strength and weakness from the technology, | | | | 4.5.3 QQPet 33 |
| product, market and business model | | | | 4.6 Mobile Value Add Services 33 |
| perspectives. Through our interviews with many | | | | 4.6.1 33 |
| industry experts on Tencent in China, we gained | | | | 4.6.2 Mobile QQ 34 |
| insights on the future growth drivers and | | | | 4.6.3 Super QQ 34 |
| directions of Tencent. The data points we use for | | | | 4.6.4 Mobile Game (G.QQ.com) 35 |
| this report come from our interviews, | | | | 4.6.5 Mobile QQMusic (Music.3G.QQ.com) 35 |
| government data, market research firms and | | | | 4.7 Online Media 36 |
| Tencent's own publications. This report covers | | | | 4.7.1 36 |
| China's Internet subsectors such as: Instant | | | | 4.7.2 37 |
| messaging, social networking, portal, search | | | | 4.8 Online Advertising 37 |
| engine, online auction, online advertising, online | | | | 4.9 E-commerce 38 |
| gaming, wireless value-add services. | | | | 4.9.1 38 |
| Table Of Contents: | | | | 4.9.2 Tenpay 39 |
| CHAPTER 1 | | | | CHAPTER 5 |
| Tencent Overview 1 | | | | Market Analysis and Forecast 41 |
| 1.1 What is Tencent? 1 | | | | 5.1 Instant Messaging 41 |
| 1.2 How Does Tencent Compare? 2 | | | | 5.1.1 Overall Chinese Instant Messaging Market 41 |
| 1.3 Milestones and Key Facts 2 | | | | 5.1.1 Tencent's Instant Messaging User Base |
| CHAPTER 2 | | | | Forecast 44 |
| Chinese Internet Market Overview 6 | | | | 5.2 Non-game Internet Value-add Services 45 |
| CHAPTER 3 | | | | 5.2.1 QQ Membership 45 |
| Tencent Unveiled 9 | | | | 5.2.2 QZone 45 |
| 3.1 Management 9 | | | | 5.2.3 QQShow 45 |
| 3.2 Organizational Structure 14 | | | | 5.3 Online Gaming 45 |
| 3.2.1 Hiring and Recruiting 14 | | | | 5.3.1 Overall Chinese Online Gaming Market 45 |
| 3.3 Early Investors 15 | | | | 5.3.2 Tencent's Online Gaming Revenue Forecast |
| CHAPTER 4 | | | | 48 |
| Key Products and Services 17 | | | | 5.4 Online Advertising 48 |
| 4.1 The Powerful Tencent Platforms 17 | | | | 5.4.1 Overall Chinese Online Advertising Market 48 |
| 4.2 QQ Coins 19 | | | | 5.4.2 Tencent's Online Advertising Revenue |
| 4.3 Instant Messaging Services 20 | | | | Forecast 49 |
| 4.3.1 QQ 20 | | | | 5.5 Mobile Value Add Services 50 |
| 4.3.2 TM 22 | | | | 5.5.1 Overall Chinese Mobile Value-add Services |
| 4.3.3 RTX 22 | | | | Market 50 |
| 4.3.4 QQDoctor 22 | | | | 5.5.2 Tencent's Mobile Value Add Services |
| 4.3.5 QQMail 23 | | | | Revenue Forecast 52 |
| 4.3.6 QQPlayer 24 | | | | CHAPTER 6 |
| 4.3.7 QQPinyin 24 | | | | Summary 53 |
| 4.3.8 QQDownload 25 | | | | 6.1. Tencent's Overall Strengths and Weaknesses |
| 4.3.9 Tencent Traveler 25 | | | | 53 |
| 4.4 Internet Value Add Services 26 | | | | 6.1.1 Strengths 53 |
| 4.4.1 QZone 26 | | | | 6.1.2 Weaknesses 55 |
| 4.4.2 QQMembership 28 | | | | 6.1.3 Threats and Risks 55 |
| 4.4.3 QQShow 28 | | | | 6.2. Overall Growth Outlook 56 |
| 4.4.4 QQMusic 31 | | | | 6.2. |
| 4.4.5 QQLive 31 | | | | |