| Who helps you know this valuable information? | | | | ‘prevent cancer,’ ‘prevent |
| One added value I give book and Internet | | | | stroke,’ and ‘prevent |
| coaching clients is to know all the free ways to | | | | diabetes.’ throughout my site. |
| optimize your site for search engines - free. | | | | 3. I typed in ‘prevent heart disease’ |
| Learn from coaching client Bill Quesnell, author of | | | | and GoodKeywords informed me that phrase |
| Minerals: The Essential Link to Health: Six Ways to | | | | received only 162 "hits." Considerably smaller than |
| Put the Mineral Team Back in Your Diet. You can | | | | 740 "hits" for ‘heart disease |
| receive his free ezine or reach him at | | | | prevention.’ Yet, both of these were |
| "Judy Cullins is a wealth of information--even key | | | | insignificant when compared to ‘heart |
| words for your site or articles to submit to | | | | disease,’ which produced 32,143 "hits." |
| promote your books or business. She sent me to | | | | Now I know which words people type into their |
| to catapult hits and sales. | | | | search engines to get their health information on |
| 1. I made copies of my pages and underlined the | | | | the web. |
| words and phrases I could change to bring me | | | | In essence the program serves as a |
| the most targeted traffic. | | | | self-correction tool. You quickly realize which of |
| 2. I went to and downloaded their free Full | | | | your candidates for key words are lousy ones. |
| Installation pack. The site has a simple tutorial and | | | | Wherever I have ‘prevent heart |
| reviews their Frequently Asked Questions. | | | | disease’ in my web pages, I do not tag the |
| Their virus-protected download allows you to | | | | entire phrase; I tag ‘heart disease’ |
| hook up with a particular search engine, Overture | | | | to maximize the number of visits to my site and |
| for example, and detect how many "hits" | | | | hence sales. |
| Overture has received for particular words and | | | | Bill, like myself learned the value of key words |
| phrases over a set period of time. | | | | that get a lot of hits and we all need to be |
| Boy, was this a good learning experience. My site | | | | creative and apply potential customer's input to |
| markets my book. Before I used I used phrases | | | | get out Web site up to the top ten in our field. |
| like ‘prevent heart disease,’ | | | | |