| | | | | stores in order to attract adults. Nintendo product |
| Nintendo DM, started in 1989, was initial donated | | | | will become the commodity which from now on |
| to five million Nintendo "game world" club | | | | everywhere may buy, and aimed at the adult |
| members free of charge. It was later changed to | | | | especial request developed [GameBoy" also to |
| monthly, and now it has become the USA's | | | | obtain the extraordinary success . |
| biggest-selling children's books. Nintendo first | | | | And in the promotion technology aspect, Nintendo |
| invents the Instructor Regulation, that instructing | | | | is a skilled person, [uses both persuasion and |
| customers by phone signally, helping customers | | | | threats", [the union brand", [the active promotion" |
| require the keys of games, improving customers` | | | | and [does not make the mechanical games |
| technologies and interesting, also improving the | | | | advertisement" is its Four Fundamental Principles. |
| loyalty of customers. Want to Know | | | | Nintedo's new models must launch together with |
| Deportments that Have Blot to ? Here It Is! | | | | excellent game softwares,for example FC model |
| Nintendo D.M. and assistant institution are two | | | | together with "Super Mario Bros","GameBoy" |
| binder materials between customers and Nintendo. | | | | together with"Tetris",SFC model together with |
| They are also the main way to know customer's | | | | "Super Mario World. Many people buy "Game Boy" |
| trend.They afford Nintendo many valuable but | | | | for "Tetris". After that, they will buy more games |
| free market researches,data analysis. From the | | | | card to make the most efficient use of resources |
| letter that sends by the customer or the phone | | | | tend. As a result, the two sides promote each |
| call to the counselors, Nintendo can work out | | | | other`s sales greatly. |
| which game is the most popular and how to | | | | During Christmas days, Nintendo has ever |
| improve the game. The first hand valuable data | | | | launched tense matching promotion activities with |
| can not be collected by such way that other | | | | Pepsi on TV, which largely deepened Nintendo |
| companies spend a lot of money to employ | | | | products' good impression in young customers' |
| advisory company to do the market researches. | | | | mind who are fond of Pepsi. In order to promote |
| In fact, Nintendo company's product development | | | | "Tetris", Nintendo held a "Tetris" contest, and the |
| plans as well as sells strategy to rely upon these | | | | winner can travel to the former Soviet Union, |
| nearly completely from customer's information, | | | | which launched a "Tetris" heat wave travel across |
| moreover they will feel proud for can supply | | | | the United States. Such large-scale promotional |
| these information. | | | | activities play an important part of establishing a |
| For example, it is assistants that find Nintendo | | | | good corporate image, expanding their enterprises |
| games don't only attract children, but also their | | | | and improving corporate reputation. |
| parents. By recieving many consulting and | | | | Besides, Nintendo`s advertisements promote |
| exchanging phone calls from the parents, the | | | | games mainly, because the purpose of buying |
| counsellors found the great potential and | | | | game machines is playing games, so whether the |
| development foreground in the adult market. | | | | game is good or not, that is the key of success. |
| Since then, Nintendo not only sells their products in | | | | The facts proved the advertizing strategy can |
| toy stores, but also sets up exclusive shops in | | | | make good use of advertizing fee and be an |
| department stores, discount stores, electronics | | | | important factor in the success of Nintedo. |