Skin Care Trends in 2006

In addition, concerns have been raised aboutmarket their products as being natural and actually
some of the potentially harmful ingredients beingdo include natural ingredients or at least naturally
applied to our skin and thus absorbed into ourderived concentrates together with other
bodies, with potentially harmful effects on ouringredients. They will promote these products as
health.being natural and will attract buyers who are
These reports have led to a 'natural' skin careconcerned about what they are putting on their
ingredient boom right across the skin careskin and subsequently into their body.
industry and increasingly we see advertisementsThis category contains another type of
promoting natural skin care products.manufacturer, I call it the Psydo-Natural
Toward the end of 2005 however, buyers havemanufacturer. This type uses only natural
been realising that natural skin care products mayingredients, but does not use these ingredients in
not necessarily be all-natural skin care productstheir natural state. That is, they will not always
and are starting to doubt the validity ofuse traditionally made herbal extracts, but will use
advertisements promoting their skin care productsisolated, active ingredients from herbs or essential
as being natural.oils in their products.
Further, the men's skin care market has beenThe problem with this type of product is that the
more strongly targeted with many well-knowningredients are no longer complete, they are 'out
brands creating and promoting a skin care rangeof balance' and as a result could cause potential
specific for men.health concerns. This has been explained in
So what can we expect in 2006?another article called 'Natural, All Natural,
I believe, that the above trends will continueHolistically-Natural or Pseudo-natural - that is the
during this year and will intensify in certain areas.question'.
These areas include:3. The third type of manufacturer of skin care
- An increased focus on Men's skin careproducts are manufacturers that have resolved
- More anti-aging 'miracle' productsto provide purely natural skin care products to
- Increased focus on promoting so called 'natural'their clients and are dedicated to use holistically,
skin care productsnatural ingredients to produce truly natural skin
- An increased 'buyer be ware' attitude fromcare products. They use pure essential oils,
consumers about just how natural the promotedtraditionally made herbal extracts, and follow the
skin care products are, andphilosophies of natural medical practices such as
- An increase of scepticism toward the promotionherbal medicine and naturopathy.
of natural in respect to skin care products byThe next 12 months or so will see consumers
manufacturers.becoming more and more aware of what is truly
I see the manufacturing of skin care products tonatural and what is not. The Internet is a great
be divided into three types of manufacturers:source for gathering such information and women
especially will start to research skin care products
1. Traditional Skin Care Manufacturers thatin ever increasing detail to find the type of
produce skin care products that will provide goodproducts they prefer.
results, but these products are not advertised toMen will start to become more aware of their
be natural, organic or anything other than skinskin's needs and will increasingly start to follow
care products. Their products include emulsifiers,similar skin care regimes as women. However, I
preservatives and possibly potentially harmfulthink it will take men a little longer to start thinking
ingredients, but they do work and customers doabout the purity of their skin care. They will
get results.probably leave it up to their spouses to select
2. Jump on the Bandwagon Manufacturers thattheir skin care range for them.