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A White Paper: Profiting with Kindness

In 2002, there wasn't much interest for replacing them instead with an innovative
Kindness in business, and some business model call "Gross National Happiness"
people would question, "What does While GNH isn't something that can be
kindness have to do with business, charted or ranked, Bhutan's concept
anyway?" Is this a for real question or embraces everything from protecting
just to prove a point? Or perhaps they natural resources to promoting a strong
couldn't figure out what being kind national culture and ensuring democratic
really had to do with business. Or governance - goals that help create a
perhaps the word was a jargon word, an foundation of happiness for
unfamiliar language.If you look at the citizens.Bhutan is a very rare example,
Customer Service or the People probably the only example in the world, a
Departments of companies, one would think country that has built happiness into the
that using kind words, sympathetic center of its development strategy "says
listening, compassion, showing regard, Ron Coleman, Director of GPI Atlantic, a
being respectful, controlling one's Canadian nonprofit research organization
temper, not yelling at the customer or that studies the quality of life. They
employee would figure into the equation are sacrificing short-term income for
of kindness.Now, if you were to search long-term social health."The World Value
the Internet now for Kindness, you would Survey, a group of international social
find 50+pages on this one word. At the scientists, released a report last year
very beginning you would find the people that ranked happiness by country. The
who brought this 'idea' of kindness on to study, which analyzes the impact of
the market, and saying that we can values and beliefs on political and
actually profit from having or using social life. The African country of
kindness in our businesses. WOW!Fact Nigeria is the happiest in the world, the
one:Olivia McIvor a HR Professional U.S. came in at 16. (Where does that
joined Canada Trust, where she went to leave the rest of us?)The Master Plan was
work by putting the 'human' back into formalized in 1998, the pillars was
human resources. As the bank was dealing sustainable economic development,
with large volumes of robberies and conservation of the environment, the
critical accidents each year she saw that promotion of national culture and good
it was imperative that the HR team was governance, create conditions for
well trained. A comprehensive happiness with reasonable success.Since
anti-violence campaign not only met, but 1985, life expectancy has improved from
also far exceeded the WCB 48 years to 66 years. Infant mortality
requirements.The Canada Trust Example dropped from 142 deaths per thousand to
1999In October Canada Trust CT celebrated 61. The literacy rate has climbed from
their first Kindness to Kolleague Week. 23% to 54% of the population, the
Her first step was to become very clear countries 1st University was inaugurated
about her values and the outcome and in 2003. Health facilities rose from 65
where she wanted to see the organization in 1985 to 155 today.GDP rose about 45%,
in 2-5 years. Her vision was to see an moving from $445 million in 1999 to $645
organization where heart and soul is million in 2003.Bhutan is no utopia, they
infused throughout the organization. experience traffic jams at rush hours,
There is a sense that our corporate soul strains from rapid growth they have
has been awakened.Her challenges were to acquired a huge population boom since the
overcome, like using the word Kindness in 1960's because of the increased health
the business environment. Kindness takes care. Bhutan is one of the best places
respect and integrity to the next level- to raise a child, free medical care and
into action. It is a paradigm education.Kindness does create
shift.Olivia approached her PR Manager, Happiness...Fact SevenSears Roebuck
the Sr. Regional VP and our Retail proved that they earned $200 million
Marketing Manager; they were all extra in 1997 as a result of improving
responsive and positive. In light with employee satisfaction by 4%. They paved
the merger with TD - Toronto Dominion the way for us to capture the true costs
they needed to pull everyone together as of poor well-being.Fact EightCompassion
a team. Kindness is a very tangible and seen Creating Loyalty
actionable way to bring people together. Virginia Galt reports - Unkind and
She also wrote to every Branch Manager heartless bosses prompt employee
and received a 99% buy-in from them. We departuresProfessors Frost and Dutton
found ways to link kindness with existing advise managers that actions speak louder
initiatives, like the Black Diamond than words, even if the gesture is a
Award, Healthy Living Programs and Gallup simple as cooking a pot roast for a
Opinion Survey and our Community service terminally ill employee and his family.
initiatives. The support of the senior That's what a Sr. VP of Cisco Systems
managers helped Professionalize the Inc., of San Jose, California
program and the managers helped executed did.Benjamin Group a Silicon Valley based
the initiatives.(The Black Diamond Award PR firm, demonstrates its value by taking
was just for upper management, this time a stand on how employee are treated not
it was open to all employees.)Olivia only by their colleagues and mangers by
commenced immediately to work on rolling also by their customers, suppliers and
it out with 72 branches and approximately other business partners. The company
20,000 employees. Her handbook is the refuses to do business with clients who
result of the successes and learning that are abusive to their employees and a few
resulted over five months that it took to years ago dropped a million-dollar
implement the program.The Kindness to account at the time it was worth 20% of
Kolleagues concept was a comprehensive their annual business."Employees were
retention tool that effectively startled that the firm would go so far as
communicated and was reinforced with that, however they were energized, too.
employees, that CT was a great place to Inspired by the PR company care abut
work.In 2001, TD Trust received the their will being, they worked extra hard
Marketer of the year award, I just wonder to bring in new clients."Fact
if the Kindness program helped them to Nine"Business will stay and continue to
win the award? No, doubt in my mind.Do stay where it is appreciated and valued."
you think they profited from Unknown"One kind act by one kind person
Kindness?Fact Two:Are you Profiting from is the kind of action that shows kindred
Rudeness and Bad Manners?"Rudeness is spirits how kindness can rekindle our
increasingly common in our workplace and oneness."By Brock Tully"Kindness is the
it's taking a toll on employee happiness, glue that sticks us together...Use it
customer satisfaction and even the bottom generously."By Mari-lyn Hudson"It's a
line.. We have come more competent in damn shame that companies don't recognize
dealing with software and we have lost the simplicity of the kindness can do. We
ground in dealing with human-ware. It's would rather have packaged under another
about treating co-workers, subordinates name to be difficult and expensive.
and customers with respect and By Chris Sheback of ORMED, Edmonton."The
consideration" vital importance of Kindness that in the
Says: Giovinella Gonthier co-author of midst of global crisis kindness is too
Rude Awakenings: overcoming the Civility easily dismissed as a soft issue or a
Crisis in the Workplace.Fact ThreeCanada luxury to be addressed after the urgent
ranks 4th out of 32 countries world-wide problems are solved. Kindness is the
for workplace violence. Stress is the greatest need in all our global
biggest cause. Says: International Labour concerns."
Organization -A study was completed in By Bo Lozoff the Human Kindness
1998. The study was done again in 1990 FoundationFact TenSites speak for
the same results showed up.Fact FourDid themselves:
you know that.."Organizations in which
employees perceive higher levels of
virtuousness have a significantly higher
profit margins? Not only revenue and
profits are up, but employees are more
productive, morale is higher, employee
turnover is lower and customers are more
loyal. Companies can now cash in on
Kindness, up to a 15% return. It's
amazing companies that invest in human
capital are creating economic capital."A of Kindness- It all began in the
Study was done by a UM researcher, Egyptian times...- In the early 80's by
estimates a 15% increased value in Anne Herbert who coined the phrase
companies with 'virtuousness.' "Practice Random Kindness and Senseless
Written by Richard Morin of the Acts of Beauty" she got tired of hearing
Washington Post - October 2003Cameron about violence in the news.- In 1993,
and his research colleagues, David Bright Conair Press published a book "Random
of Case Western Reserve University and Acts of Kindness" they asked for people
Arran Caza of the University of Michigan, to join the Kindness Revolution within
first did case studies of companies with six months they received 13,000 letters
national reputations for being kinder and from people that wanted to join.- Since
gentler, including Griffin Hospital in then the Kindness movement has grown to
Derby, Conn. And CH2M Hill a Denver-based over 500 communities in the USA and
engineering and construction firm Canada. In 1997, the World Kindness
currently rated by Fortune magazine as Movement was formed thus November 13, was
one of the top 100 companies to work for. declared as World Kindness Day.- In 1996,
They made it tough, as they sought out a Kindness Committee was formed by Debbie
organizations that had experienced Riopel and Colleen Ring (two sisters)
downsizing in the past 5 years.Read because of an act of violence. A blotched
more....Fact FiveSoul Graffiti Encourages robbery turned into murder. Mayor Bill
Performing Kindness Smith proclaimed the second week in
Laura Lacy a staff writer for The Daily February as RAK week in Edmonton.- North
Beacon OnlineIn March 2003, founder and America celebrates Kindness Week from
CEO Joe Powers turned promoting kindness November 9 - 14th, World Kindness Day is
into a career. November 13, which is proclaimed by the
"Kindness is something everyone, even World Kindness Foundation, in
the meanest people you know, deserve, Singapore.- The movie "Pay it Forward"
"Ashley Overton, a sophomore in cinema was made.- In 2001, Edmonton's first
studies, said"Soul Graffiti is "the Kindness Conference and the Kindness
conscious act of performing kindness to Awards were formed. Actually, the first
another soul, resulting in leaving an for Canada. They received nominations
everlasting imprint on another's life." from all across Canada for the awards.
Their website has received as many as Ten Awards were given out to
55,000 hits in one day and has seen nominees.Written and researched by
visitor from nearly 35 countries.Fact Mari-Lyn Hudson Managing Director of Was
SixA Wealth of Happiness reasearched and written by Mari-Lyn
By Karen Mazurkewich a staff reporter of Hudson of Heart@Work We would like to
the Wall Street Journal Oct. 8, 2004This hear about your stories and facts about
story takes place in Thimphu, Bhutan Kindness in your life. Please email us
where the government threw out the usual at: Or contact us: Toll Free
indicators of measuring progress, 1-866-667-0166. Thank you.




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