| Satellite TV provider Dish Network added Veria | | | | to alternative medicine and fitness. Backyard |
| TV to their line up some time ago. For a | | | | Boomers is a show which is dedicated to topics |
| population that is growing increasingly aware of | | | | such as gardening, natural health and wellness, |
| health and wellness issues and one which is also | | | | landscaping, and recreation. Viewers can even |
| aging, such programming may fill an important | | | | learn more about activities such as grilling and |
| niche for viewers in the US. | | | | simple ways to alleviate stress. Bedside Manor |
| A NY Times article on 1/8/08 reported that | | | | provides an interesting dialogue between two |
| national health care spending topped $2 trillion in | | | | physicians, one as an advocate of alternative |
| 2006 and now accounts for 16% of the total | | | | medicine and the other as a proponent of more |
| output of goods and services. Record numbers of | | | | traditional medicine, in addressing various common |
| Americans are battling diseases such as diabetes | | | | medical issues. |
| and fighting obesity. Certainly attention toward | | | | Veria also offers programming targeted toward |
| preventative measures is driving many to | | | | some of the more popular fitness activities such |
| examine the need to attend more closely to their | | | | as Yoga and Pilates. Numerous shows address |
| nutrition and fitness. Alternative medicines are | | | | nutritional needs and provide recipes and cooking |
| gaining acceptance, nutritional supplements are | | | | demonstrations that run from gourmet to the |
| flooding the market, and fitness equipment now | | | | everyday. Naturally Delicious focuses on |
| occupies most American homes. Educating | | | | vegetarian cuisine and The Sweet Tooth provides |
| Americans on such topics is a massive effort, and | | | | tasty, yet health conscious ways to satisfy sweet |
| having programming such as Veria on satellite TV | | | | cravings. |
| can make such information more accessible. | | | | The Incurables is another notable show offered |
| Beyond typical health concerns, the aging of the | | | | on the satellite TV station. The show follows the |
| American population is also driving an increased | | | | stories of individuals who are experiencing and |
| focus on health and wellness. Estimates indicate | | | | overcoming debilitating or life threatening illnesses |
| that the over 65 population will exceed 70.3 million | | | | with alternative or combined alternative and |
| by no later than 2030. Pair this information with | | | | conventional medical approaches. |
| the estimate that individuals are expected to live | | | | Veria is broadcast in high definition and is available |
| longer beyond retirement and have expectations | | | | on the Dish Network Satellite TV channel 9575. |
| of remaining productive and active, and the need | | | | For current satellite TV customers, Veria is |
| to learn and incorporate health living strategies into | | | | available a la carte for only $2.99 per month. The |
| the lives of all individuals becomes apparent. For | | | | programming is also available at no additional |
| this portion of the population, the satellite TV | | | | charge for those who subscribe to the America's |
| offering of Veria is perfectly targeted. | | | | Top 250 package. For the growing number of |
| Veria describes itself as focusing on living well, | | | | American's who want to take a more active role |
| naturally and provides 24/7 programming from | | | | in assuring their health, Veria may be on a short |
| experts on everything from nutrition and cooking | | | | list of must see programming. |