| Have you seen the new commercial and
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| | vending machine and look at the choices.
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| re-branding from Bill Ford and the Ford
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| | You can pay an extra quarter and get some
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| Motor Company? As you know Ford is in big
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| | trendy healthy tastes bad power bar or
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| trouble. So they seem to be changing
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| | you can reach in and grab old comfortable
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| their positioning and re-Branding. Here's
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| | Snickers. Since we've branded a national
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| the brilliant re-positioning they came up
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| | vending company we already know the
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| with (and it pretty much includes
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| | answer. Here it is; People say they want
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| everything):
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| | to eat healthy and they scream for it but
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| 1. American Auto Industry is facing new
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| | when it comes time to buy they buy
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| challenges and fierce competition: Ya
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| | unhealthy. Same will apply to Hybrids
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| think Bill? Maybe the writing has been on
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| | (see Diesel cars).
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| the wall for the last 15 years? Maybe
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| | 4. Working with Volvo to find new safety
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| Bill Ford was on a golf course somewhere
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| | innovations: Man oh man, why is it that
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| counting his millions. You're too late
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| | company's think they have to be
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| Mr. Ford! Telling us that you're behind
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| | everything to everyone. People who buy a
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| is like leaving the barn door open...we
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| | Volvo buy it for the safety and for
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| know it.
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| | nothing else. What a great brand identity
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| 2. Ford is making new investments in R &
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| | and brand image Volvo has. Kudos to Volvo
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| D: Wow, Ford, you're blazing a new
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| | for doing it right. But Ford, are people
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| trail...By the time you catch up to BMW,
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| | buying Ford's for the safety aspect? I
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| Audi, Mercedes, Lexus, Toyota, Honda
| |
| | think not. Why is it anyone buys a Ford?
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| they'll be out with their futuristic
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| | That's your secret weapon. Draw your line
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| space age models that fly which will
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| | in the sand and then build your new
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| again put you 20 years behind. Face it
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| | Branding!
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| Ford, we don't buy your cars because of R
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| | 5. Retake the US roadways and as always
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| & D. We use to buy your cars because they
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| | innovation is leading the way: This
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| were American made and RELIABLE. Now
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| | coming from the worst innovative carmaker
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| they're made everywhere and they are not
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| | in the world. Here's what Americans want
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| RELIABLE (hmmm, am I hinting at the
| |
| | from Ford. A good, RELIABLE car made in
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| correct positioning Bill?). Since you
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| | good old USA. Stop trying to be
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| can't have the luxury, sports car markets
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| | everything to everyone and your
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| why don't you make your cars more
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| | re-Branding will pay big dividends (wink,
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| RELIABLE.
| |
| | wink).
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| 3. Hybrids: Here's what I think of
| |
| | I wish Bill Ford would call me. I'll set
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| Hybrids: It's like when you go to a
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| | him straight lickedy split.
|
