| Have you seen the new commercial and | | | | and look at the choices. You can pay an extra |
| re-branding from Bill Ford and the Ford Motor | | | | quarter and get some trendy healthy tastes |
| Company? As you know Ford is in big trouble. | | | | bad power bar or you can reach in and grab |
| So they seem to be changing their positioning | | | | old comfortable Snickers. Since we've branded |
| and re-Branding. Here's the brilliant | | | | a national vending company we already know |
| re-positioning they came up with (and it | | | | the answer. Here it is; People say they want |
| pretty much includes everything): | | | | to eat healthy and they scream for it but |
| | | | when it comes time to buy they buy unhealthy. |
| 1. American Auto Industry is facing new | | | | Same will apply to Hybrids (see Diesel cars). |
| challenges and fierce competition: Ya think | | | | |
| Bill? Maybe the writing has been on the wall | | | | 4. Working with Volvo to find new safety |
| for the last 15 years? Maybe Bill Ford was on | | | | innovations: Man oh man, why is it that |
| a golf course somewhere counting his | | | | company's think they have to be everything to |
| millions. You're too late Mr. Ford! Telling | | | | everyone. People who buy a Volvo buy it for |
| us that you're behind is like leaving the | | | | the safety and for nothing else. What a great |
| barn door open...we know it. | | | | brand identity and brand image Volvo has. |
| | | | Kudos to Volvo for doing it right. But Ford, |
| 2. Ford is making new investments in R & D: | | | | are people buying Ford's for the safety |
| Wow, Ford, you're blazing a new trail...By | | | | aspect? I think not. Why is it anyone buys a |
| the time you catch up to BMW, Audi, Mercedes, | | | | Ford? That's your secret weapon. Draw your |
| Lexus, Toyota, Honda they'll be out with | | | | line in the sand and then build your new |
| their futuristic space age models that fly | | | | Branding! |
| which will again put you 20 years behind. | | | | |
| Face it Ford, we don't buy your cars because | | | | 5. Retake the US roadways and as always |
| of R & D. We use to buy your cars because | | | | innovation is leading the way: This coming |
| they were American made and RELIABLE. Now | | | | from the worst innovative carmaker in the |
| they're made everywhere and they are not | | | | world. Here's what Americans want from Ford. |
| RELIABLE (hmmm, am I hinting at the correct | | | | A good, RELIABLE car made in good old USA. |
| positioning Bill?). Since you can't have the | | | | Stop trying to be everything to everyone and |
| luxury, sports car markets why don't you make | | | | your re-Branding will pay big dividends |
| your cars more RELIABLE. | | | | (wink, wink). |
| | | | |
| 3. Hybrids: Here's what I think of Hybrids: | | | | I wish Bill Ford would call me. I'll set him |
| It's like when you go to a vending machine | | | | straight lickedy split. |