| Have you seen the new commercial and | | | | the choices. You can pay an extra quarter and |
| re-branding from Bill Ford and the Ford Motor | | | | get some trendy healthy tastes bad power bar |
| Company? As you know Ford is in big trouble. So | | | | or you can reach in and grab old comfortable |
| they seem to be changing their positioning and | | | | Snickers. Since we've branded a national vending |
| re-Branding. Here's the brilliant re-positioning they | | | | company we already know the answer. Here it is; |
| came up with (and it pretty much includes | | | | People say they want to eat healthy and they |
| everything): | | | | scream for it but when it comes time to buy |
| 1. American Auto Industry is facing new | | | | they buy unhealthy. Same will apply to Hybrids |
| challenges and fierce competition: Ya think Bill? | | | | (see Diesel cars). |
| Maybe the writing has been on the wall for the | | | | 4. Working with Volvo to find new safety |
| last 15 years? Maybe Bill Ford was on a golf | | | | innovations: Man oh man, why is it that company's |
| course somewhere counting his millions. You're too | | | | think they have to be everything to everyone. |
| late Mr. Ford! Telling us that you're behind is like | | | | People who buy a Volvo buy it for the safety and |
| leaving the barn door open...we know it. | | | | for nothing else. What a great brand identity and |
| 2. Ford is making new investments in R & D: | | | | brand image Volvo has. Kudos to Volvo for doing |
| Wow, Ford, you're blazing a new trail...By the time | | | | it right. But Ford, are people buying Ford's for the |
| you catch up to BMW, Audi, Mercedes, Lexus, | | | | safety aspect? I think not. Why is it anyone buys |
| Toyota, Honda they'll be out with their futuristic | | | | a Ford? That's your secret weapon. Draw your |
| space age models that fly which will again put you | | | | line in the sand and then build your new Branding! |
| 20 years behind. Face it Ford, we don't buy your | | | | 5. Retake the US roadways and as always |
| cars because of R & D. We use to buy your cars | | | | innovation is leading the way: This coming from |
| because they were American made and | | | | the worst innovative carmaker in the world. |
| RELIABLE. Now they're made everywhere and | | | | Here's what Americans want from Ford. A good, |
| they are not RELIABLE (hmmm, am I hinting at | | | | RELIABLE car made in good old USA. Stop trying |
| the correct positioning Bill?). Since you can't have | | | | to be everything to everyone and your |
| the luxury, sports car markets why don't you | | | | re-Branding will pay big dividends (wink, wink). |
| make your cars more RELIABLE. | | | | I wish Bill Ford would call me. I'll set him straight |
| 3. Hybrids: Here's what I think of Hybrids: It's like | | | | lickedy split. |
| when you go to a vending machine and look at | | | | |