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Article #157: Public Relations India

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Publlic Relations (PR) in India is a fast you could have easily get done with 1000
growing business. Some say corporates are USD. Similarly, be careful when you
opting PR instead of advertising discuss the deliverables with the
increasingly. Most use it as a sales agencies. Understand the media
support tool although there are big thoroughly. You don't want your company
corporates that recognise the importance write-ups on C-class publications but
of PR in long-term brand building. being presented to you as if it is a
There are more than 100 agencies-big ones coverage in a la India's own Time
with 10-15 branches across India like magazine.
Perfect Relations, Genesis PR, and Having said all these, the industry is
Vaishnavi, medium size ones with 3-4 filling up with people who are
branches and smaller city specific PR professionals coming out of real PR
agencies. Many of these are affiliated or schools. You can expect worldclass
are Indian subsidiaries of global PR results from many agencies and many MNCs
companies. For instance, Weber Shandwick have returned satisfied.
and O&M have their India offices. PR in India in the eighties were more of
Likewise, Fleishman Hillard has buying a drink for journalists, which had
affiliation with e,Lexicon.There are the profession got a bad name. But the
industry specific agencies like Text100 second generation of PR people is
and 2020 for IT companies, Imprimis for seemingly different. they believe in
health care companies, and Adfactors strategising, pitching with creative
majorly to financial companies. angles, and all the other tricks in the
MNCs looking for agencies in India can book. A redefinition of the profession is
get an agency easily. but it is advised undergoing currently in the country.
to consult someone locally and study the Outsourcing potential is there plenty in
local market scenario beforehand research-primary, and secondary and
otherwise you could find yourself paying writing.
5000 USD for a project to one agency that






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