Public Relations India

Publlic Relations (PR) in India is a fast growingpaying 5000 USD for a project to one agency
business. Some say corporates are opting PRthat you could have easily get done with 1000
instead of advertising increasingly. Most use it as aUSD. Similarly, be careful when you discuss the
sales support tool although there are bigdeliverables with the agencies. Understand the
corporates that recognise the importance of PR inmedia thoroughly. You don't want your company
long-term brand building.write-ups on C-class publications but being
There are more than 100 agencies-big ones withpresented to you as if it is a coverage in a la
10-15 branches across India like Perfect Relations,India's own Time magazine.
Genesis PR, and Vaishnavi, medium size ones withHaving said all these, the industry is filling up with
3-4 branches and smaller city specific PR agencies.people who are professionals coming out of real
Many of these are affiliated or are IndianPR schools. You can expect worldclass results
subsidiaries of global PR companies. For instance,from many agencies and many MNCs have
Weber Shandwick and O&M have their Indiareturned satisfied.
offices. Likewise, Fleishman Hillard has affiliationPR in India in the eighties were more of buying a
with e,Lexicon.There are industry specific agenciesdrink for journalists, which had the profession got
like Text100 and 2020 for IT companies, Imprimisa bad name. But the second generation of PR
for health care companies, and Adfactors majorlypeople is seemingly different. they believe in
to financial companies.strategising, pitching with creative angles, and all
MNCs looking for agencies in India can get anthe other tricks in the book. A redefinition of the
agency easily. but it is advised to consult someoneprofession is undergoing currently in the country.
locally and study the local market scenarioOutsourcing potential is there plenty in
beforehand otherwise you could find yourselfresearch-primary, and secondary and writing.