| Have you seen the new commercial and
| |
| | unhealthy. Same will apply to Hybrids
|
| re-branding from Bill Ford and the Ford
| |
| | (see Diesel cars).4. Working with Volvo
|
| Motor Company? As you know Ford is in big
| |
| | to find new safety innovations: Man oh
|
| trouble. So they seem to be changing
| |
| | man, why is it that company's think they
|
| their positioning and re-Branding. Here's
| |
| | have to be everything to everyone. People
|
| the brilliant re-positioning they came up
| |
| | who buy a Volvo buy it for the safety and
|
| with (and it pretty much includes
| |
| | for nothing else. What a great brand
|
| everything):1. American Auto Industry is
| |
| | identity and brand image Volvo has. Kudos
|
| facing new challenges and fierce
| |
| | to Volvo for doing it right. But Ford,
|
| competition: Ya think Bill? Maybe the
| |
| | are people buying Ford's for the safety
|
| writing has been on the wall for the last
| |
| | aspect? I think not. Why is it anyone
|
| 15 years? Maybe Bill Ford was on a golf
| |
| | buys a Ford? That's your secret weapon.
|
| course somewhere counting his millions.
| |
| | Draw your line in the sand and then build
|
| You're too late Mr. Ford! Telling us that
| |
| | your new Branding!5. Retake the US
|
| you're behind is like leaving the barn
| |
| | roadways and as always innovation is
|
| door open...we know it.2. Ford is making
| |
| | leading the way: This coming from the
|
| new investments in R & D: Wow, Ford,
| |
| | worst innovative carmaker in the world.
|
| you're blazing a new trail...By the time
| |
| | Here's what Americans want from Ford. A
|
| you catch up to BMW, Audi, Mercedes,
| |
| | good, RELIABLE car made in good old USA.
|
| Lexus, Toyota, Honda they'll be out with
| |
| | Stop trying to be everything to everyone
|
| their futuristic space age models that
| |
| | and your re-Branding will pay big
|
| fly which will again put you 20 years
| |
| | dividends (wink, wink).I wish Bill Ford
|
| behind. Face it Ford, we don't buy your
| |
| | would call me. I'll set him straight
|
| cars because of R & D. We use to buy your
| |
| | lickedy split.What do you think world?
|
| cars because they were American made and
| |
| | Let us know.Scott White is President of
|
| RELIABLE. Now they're made everywhere and
| |
| | Brand Identity Guru a leading Corporate
|
| they are not RELIABLE (hmmm, am I hinting
| |
| | Branding and Branding Research firm in
|
| at the correct positioning Bill?). Since
| |
| | Boston, MA.Brand Identity Guru
|
| you can't have the luxury, sports car
| |
| | specializes in creating corporate and
|
| markets why don't you make your cars more
| |
| | product brands that increase sales,
|
| RELIABLE.3. Hybrids: Here's what I think
| |
| | market share, customer loyalty, and brand
|
| of Hybrids: It's like when you go to a
| |
| | valuation.Over the course of his 15-year
|
| vending machine and look at the choices.
| |
| | branding career, Scott White has worked
|
| You can pay an extra quarter and get some
| |
| | in a wide variety of industries:
|
| trendy healthy tastes bad power bar or
| |
| | high-tech, manufacturing, computer
|
| you can reach in and grab old comfortable
| |
| | hardware and software,
|
| Snickers. Since we've branded a national
| |
| | telecommunications, banking, restaurants,
|
| vending company we already know the
| |
| | fashion, healthcare, Internet, retail,
|
| answer. Here it is; People say they want
| |
| | and service businesses, as well as
|
| to eat healthy and they scream for it but
| |
| | numerous non-profit organizations.
|
| when it comes time to buy they buy
| |
| |
|
