| Google became a standard reference tool
| |
| | allowing multiple contributors share
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| for almost every group of age and
| |
| | editing process of the same document. By
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| interest. But Google frustrates doctors
| |
| | localizing and focusing shared efforts to
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| looking for better understanding of
| |
| | the same documents, the resulting sites
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| medical billing complexities and modern
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| | achieve relevance degrees unobservable to
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| straight through billing technologies.
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| | popularity-based search engines.Wikipedia
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| This article briefly explores the
| |
| | is the most popular example of Wiki: BBC
|
| contradictory forces of the most popular
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| | News has called Wikipedia "one of the
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| search algorithm on the planet and
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| | most reliably useful sources of
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| outlines specialized, collaborative, and
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| | information around, on or off-line."
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| self-learning technologies to solve its
| |
| | Wikipedia, like numerous other wikis, is
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| limitations in the context of medical
| |
| | void of commercialization and link-driven
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| billing and compliance. Google's
| |
| | popularization. However, Wikipedia has
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| Limitations As of the end of January
| |
| | two other problems:
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| 2005, the indexable Web was estimated at
| |
| | Limited depth in spite of data
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| 11.5 billion pages [Gulli and Signorini],
| |
| | availability on the Internet. For
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| growing from 200 million pages in 1997.
| |
| | instance, a search for "Straight Through
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| Without effective search engines, such as
| |
| | Billing," "Billing Compliance," or
|
| Google, the Web would either not achieve
| |
| | "Medical Billing Transparency" returns no
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| such huge proportions in such a short
| |
| | results.
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| time or become the epitome of document
| |
| | Limited search capabilities, most
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| anarchy. Internet search engines in
| |
| | notably sharing with Google low precision
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| general and Google in particular have
| |
| | and lack of context.
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| transformed the World Wide Web from
| |
| | Search experts used specialization to
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| stagnant data repository with a slow and
| |
| | approach both problems above. Separate
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| result-poor search process to a dynamic
| |
| | specialized wikis for reference and
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| world of continuously expanding and rich
| |
| | education solve limited depth problem and
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| source of information of gargantuan
| |
| | separate specialized search engines solve
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| proportions.Google today represents state
| |
| | limited search problem. For instance, is
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| of the art of "group mind," which is
| |
| | a result of collaborative effort to
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| defined by people who actively create and
| |
| | document a narrowly defined body of
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| manage text on the Internet and
| |
| | knowledge related to medical billing. As
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| hyperlinks to that text. Its success is
| |
| | a Wiki, it started without a
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| rooted in relevance of retrieved results
| |
| | popularity-based search engine, relying
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| and in high speed of result retrieval.
| |
| | on its narrowly defined body of
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| Google proved that using page popularity
| |
| | knowledge, which allows deeper
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| to rank its relevance to the original
| |
| | penetration into specific topics. It is
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| query has tremendous pragmatic value to
| |
| | easy to see the emergence of multiple
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| the broadest groups of Internet
| |
| | wikis, each dedicated to narrowly
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| users.However, the same popularity-based
| |
| | defined, specific topic. BillingWiki
|
| search algorithms also cause
| |
| | Enhanced with Specialized Billing Search
|
| imperfections and frustrations. Google
| |
| | Engine A special purpose Billing Search
|
| superimposes only minimal order to this
| |
| | Engine integrated within BillingWiki
|
| anarchy, just enough to find tons of
| |
| | allows the members of a community
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| interesting information but far from
| |
| | interested in medical billing to improve
|
| serving a comprehensive reference source.
| |
| | their search experience. Such
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| It would be a mistake to rely on Google
| |
| | reinforced BillingWiki solves several
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| for an ultimate source of reference
| |
| | shared shortcomings of Google and Wiki,
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| information [Hargittai]. The list of
| |
| | while retaining key advantages of
|
| Google's shortcomings includes Low
| |
| | collaborating and specialization.A major
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| precision. Google does not return an
| |
| | advantage of Billing Search Engine over
|
| answer or solution to your problem.
| |
| | standard Google's search is the ability
|
| Instead, you receive a set of links to
| |
| | to allow users to indicate satisfaction
|
| Web pages with information of various
| |
| | with the search result and to influence
|
| degrees of relevance to your search.
| |
| | its future behavior. Specifically,
|
| This kind of answer results in multi-step
| |
| | Billing Search Engine allows to:
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| operation, where you first must identify
| |
| |
|
| the most promising links, then "drill in"
| |
| | Edit result relevance by promoting or
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| for more information, refine your initial
| |
| | demoting entries on the result page.
|
| search and repeat the entire process.
| |
| | Create and maintain dynamic context,
|
| For instance, a search for "medical
| |
| | eliminating non-relevant results.
|
| billing" returns ads for medical jobs,
| |
| | "Learn" from the community by
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| career guides, online learning courses,
| |
| | continuously enhancing the set of search
|
| and advertisements for billing products.
| |
| | terms both by adding/deleting search
|
| No context. For example, a search for
| |
| | terms and modifying their relative
|
| "medical compliance," retrieves
| |
| | importance. Edit and visually
|
| advertisement to hire reimbursement
| |
| | communicate the degree of relevance of
|
| compliance consultants along with a
| |
| | the search terms. The search engine
|
| source for the top quality disposables,
| |
| | displays search terms and modifies their
|
| and government employment regulations for
| |
| | font size (color) to reflect relative
|
| leave of absence due to medical
| |
| | term popularity. For example, a search
|
| necessity. A search for "billing
| |
| | for "Billing Compliance" using
|
| compliance," retrieves pages containing
| |
| | specialized Billing Search Engine returns
|
| descriptions of compliance programs at
| |
| | pages containing compliance solutions,
|
| universities, descriptions of compliance
| |
| | descriptions of compliance terminology,
|
| training courses, etc. "GoogleWashing."
| |
| | audit risk management, and numerous
|
| GoogleWashing is a process of altering
| |
| | examples of and press releases about
|
| online associations with a keyword by
| |
| | billing compliance violations. Summary
|
| prolific linking using external sources,
| |
| | Google search may not be the optimal
|
| e.g., blogs. The downside of this
| |
| | solution for professionals interested in
|
| process is that it excludes other high
| |
| | most current reference material and
|
| value reference sources, e.g., books or
| |
| | innovations in straight through medical
|
| articles unavailable for Google indexing
| |
| | billing, compliance management, billing
|
| and promotes commercial sites only.
| |
| | transparency, preferential patient
|
| Commercialization instead of education.
| |
| | scheduling, electronic medical records,
|
| For example, a search for "medical claims
| |
| | and computer aided coding. A
|
| processing" retrieves "tips on starting a
| |
| | two-component architecture of the new
|
| medical claims processing business" and
| |
| | generation billing knowledge archival
|
| advertising for companies looking for
| |
| | systems, such as BillingWiki.com, offers
|
| billing salespeople and selling claims
| |
| | multiple solution improvements. It
|
| processing software and services, instead
| |
| | includes a communal billing knowledge
|
| of references to and descriptions of
| |
| | base and a specialized search engine. By
|
| processes or summarized product/service
| |
| | facilitating continuous improvement and
|
| reviews. Unknown credibility. Its
| |
| | learning from its own users community,
|
| responses do not have an external source
| |
| | the resulting wiki performance outpaces
|
| of credibility rating. They are ranked
| |
| | Google's performance for medical billing
|
| according to a "popularity" formula. No
| |
| | knowledge queries. References
|
| feedback. Limited and indirect ability
| |
| |
|
| to influence the search results by
| |
| | Antonio Gulli and Alessio Signorini,
|
| creating or deleting links. Complete
| |
| | "The Indexable Web is More Than 11.5
|
| lack of ability to modify search results
| |
| | Billion Pages,"
|
| or search terms. Google helps us using
| |
| |
|
| the Internet as a source of collaborative
| |
| | Eszter Hargittai, "Life beyond Google,"
|
| but highly biased knowledge. For
| |
| | Yuval Lirov, PhD, author of "Mission
|
| comparison, Google and book references
| |
| | Critical Systems Management" (Prentice
|
| occupy two opposing ends of spectrum of
| |
| | Hall, 1997), inventor of multiple
|
| information materials arranged along
| |
| | patents in artificial intelligence and
|
| credibility and relevance dimensions.
| |
| | computer security, and CEO of Billing
|
| Wiki - Shared Knowledge Repository on the
| |
| | Technologies. Vericle delivers
|
| Web Wiki technology aims at the middle
| |
| | comprehensive practice workflow engine
|
| ground between the extremes of the
| |
| | that integrates patient scheduling,
|
| spectrum defined by Google and book
| |
| | electronic medical records (EMR),
|
| encyclopedias. Wiki takes the concept of
| |
| | billing, transcription, and compliance
|
| shared inter-article repository on the
| |
| | management. It improves billing
|
| Web to the next, intra-article level,
| |
| | performance and reduces audit risk.
|
