Manufacturers Increase Sales with Independent Sales Reps

In today's economy with the rising costs ofand lowest cost recruiting option available
employee benefits and increasing pressure fromanywhere online or in print. A 30-day free trial
international competition, U.S. manufacturers areallows manufacturers to post their sales
looking for every advantage they can get. This isopportunities at no cost and see if sales reps
one of many reasons that the use of independentrespond. When they do, sends an e-mail to the
manufacturers' reps, also known as sales reps, ismanufacturer indicating the rep's background and
becoming a more popular option for them.qualifications. This allows them to gauge interest in
First, manufacturers are able to save atheir sales opportunity.
tremendous amount of cash by alleviating theFrom that point, in order to access the contact
expense of health & retirement benefits thatinformation, manufacturers need to subscribe to
comes with hiring employees. For example, thethe service. There are 4 subscription options
median annual salary for a full-time salesstarting as low as $55.95 a month with a
representative employee in New York State is12-month commitment or $99 for one month.
$60,000. In comparison, the average cost of anThis is definitely a much more cost-effective
employee's health and retirement benefits in Newoption when compared to a cost of $399 for
York State is an additional $15,000, roughly 25%What Industries Use Independent Reps
of the employee's actual salary. Even if yourManufacturers from virtually every industry are
company has only one sales rep for each stateutilizing independent sales reps today. Any industry
within the U.S., it does not take long for thesethat utilizes sales personnel is able to take
expenses to add up. When retaining the servicesadvantage of the vastly growing population of
of independent sales reps, manufacturers don'tqualified independent reps working around the
pay for their health and retirement benefits.country. At manufacturers-representatives.com, a
Second, independent reps work on commission.sampling of some of the 200 industry categories
And they are only paid a commission when theythey serve includes:
complete a sale. This eliminates the expensesAerospace
incurred by employed sales personnel who mayApparel
be underachieving as they've grown comfortableAutomobile
with their salary, but lost their motivation. SimplyBeauty / Fashion
put, if independent sales representatives want toConstruction
support themselves, they need to make sales -Finance / Insurance
many sales. That is the best type of motivationHealth Care
sales reps have to perform or even, overIndustrial
achieve.Small Business
Third, recruiting independent reps costs you, theSporting Goods
manufacturer, a fraction of what it costs toTransportation
recruit and train your full-time employees. ManyUtilities
companies spend thousands of dollars advertisingBusinesses of All Shapes and Sizes
in local newspapers, on radio and expensive webManufacturers of all shapes and sizes are utilizing
sites such as Maybe you're one of them. If youindependent sales reps. currently serves a diverse
are, you probably discovered that thesegroup of clients ranging from small start-up
employment ads -- buried among thousands ofbusinesses to multi-national Fortune 500
other job postings -- are only seen in onecorporations. Regardless of the size of your
specified city. Then, you are left with thecompany or the industry you are in, the
time-consuming task of weeding through endlessadvantages of utilizing a sales force of
applicants that, many times, do not even meetindependent reps remains the same - save on
your job requirements.advertising, recruitment, training, benefit package
In contrast, there's a Web site called . It providesexpenses and more.
its manufacturer clients with one nationwideNot Just for Manufacturers
resource (that includes over 200 clearly definedWhile manufacturers have been the first group of
industry categories) where they can list their salesbusinesses to take full advantage of the still
opportunities. The Web site also goes a stepuntapped potential of independent reps,
further by pre-qualifying applicants for you. Youservice-based businesses are also beginning to
select the minimum requirements for your salesjump on the bandwagon. Whether you are selling
opportunity. If an interested sales rep does notoffice cleaning and maintenance services to
meet your minimum requirements, they are notmarketing and web site design, companies like
able to submit their online profile (oryours are utilizing independent reps to help them
resumé) to you.expand their reach, increase their clientele and
This service is completely free to all sales reps.therefore, their profits.
For manufacturers, it is the most highly targeted