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Article #53: Manufacturers Increase Sales with Independent Sales Reps

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In today's economy with the rising costs sales reps. For manufacturers, it is the
of employee benefits and increasing most highly targeted and lowest cost
pressure from international competition, recruiting option available anywhere
U.S. manufacturers are looking for every online or in print. A 30-day free trial
advantage they can get. This is one of allows manufacturers to post their sales
many reasons that the use of independent opportunities at no cost and see if sales
manufacturers' reps, also known as sales reps respond. When they do, sends an
reps, is becoming a more popular option e-mail to the manufacturer indicating the
for them. rep's background and qualifications. This
First, manufacturers are able to save a allows them to gauge interest in their
tremendous amount of cash by alleviating sales opportunity.
the expense of health & retirement From that point, in order to access the
benefits that comes with hiring contact information, manufacturers need
employees. For example, the median annual to subscribe to the service. There are 4
salary for a full-time sales subscription options starting as low as
representative employee in New York State $55.95 a month with a 12-month commitment
is $60,000. In comparison, the average or $99 for one month. This is definitely
cost of an employee's health and a much more cost-effective option when
retirement benefits in New York State is compared to a cost of $399 for
an additional $15,000, roughly 25% of the What Industries Use Independent Reps
employee's actual salary. Even if your Manufacturers from virtually every
company has only one sales rep for each industry are utilizing independent sales
state within the U.S., it does not take reps today. Any industry that utilizes
long for these expenses to add up. When sales personnel is able to take advantage
retaining the services of independent of the vastly growing population of
sales reps, manufacturers don't pay for qualified independent reps working around
their health and retirement benefits. the country. At
Second, independent reps work on manufacturers-representatives.com, a
commission. And they are only paid a sampling of some of the 200 industry
commission when they complete a sale. categories they serve includes:
This eliminates the expenses incurred by Aerospace
employed sales personnel who may be Apparel
underachieving as they've grown Automobile
comfortable with their salary, but lost Beauty / Fashion
their motivation. Simply put, if Construction
independent sales representatives want to Finance / Insurance
support themselves, they need to make Health Care
sales - many sales. That is the best type Industrial
of motivation sales reps have to perform Small Business
or even, over achieve. Sporting Goods
Third, recruiting independent reps costs Transportation
you, the manufacturer, a fraction of what Utilities
it costs to recruit and train your Businesses of All Shapes and Sizes
full-time employees. Many companies spend Manufacturers of all shapes and sizes are
thousands of dollars advertising in local utilizing independent sales reps.
newspapers, on radio and expensive web currently serves a diverse group of
sites such as Maybe you're one of them. clients ranging from small start-up
If you are, you probably discovered that businesses to multi-national Fortune 500
these employment ads -- buried among corporations. Regardless of the size of
thousands of other job postings -- are your company or the industry you are in,
only seen in one specified city. Then, the advantages of utilizing a sales force
you are left with the time-consuming task of independent reps remains the same -
of weeding through endless applicants save on advertising, recruitment,
that, many times, do not even meet your training, benefit package expenses and
job requirements. more.
In contrast, there's a Web site called . Not Just for Manufacturers
It provides its manufacturer clients with While manufacturers have been the first
one nationwide resource (that includes group of businesses to take full
over 200 clearly defined industry advantage of the still untapped potential
categories) where they can list their of independent reps, service-based
sales opportunities. The Web site also businesses are also beginning to jump on
goes a step further by pre-qualifying the bandwagon. Whether you are selling
applicants for you. You select the office cleaning and maintenance services
minimum requirements for your sales to marketing and web site design,
opportunity. If an interested sales rep companies like yours are utilizing
does not meet your minimum requirements, independent reps to help them expand
they are not able to submit their online their reach, increase their clientele and
profile (or resumé) to you. therefore, their profits.
This service is completely free to all






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