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Virtual Teams in Education

The future of business is not in brick andconsidering the worldwide locations of BU
mortar institutions as historically viewed.students.Probing deeper, email use is
The proliferation and miniaturization ofactually higher from instructor to student.
communications mediums, cellular telephone,Within the Cyberactice(R) environment there
fax, Internet, personal data devices, and lapis a tab titled "Communication." Within this
top computers, make offices available wherelink is an option to send an email to all or
people  are  -  not  where  the  office  is.select users. All adjuncts confirmed this
option is the choice they use to send
Carpenter (1998) wrote the internet is moremessages to individuals, select groups, or an
versatile for communication than any mediumentire class. When probed, instructors agreed
available today. People can interact withthey use this email option regularly. After
individuals or groups, they can identify byanother query into percentage of
name, pseudonym, or be anonymous. She sayscommunication by email using the
the internet is "...a virtual community whereCyberactive(R) email option, instructors
people meet, engage in discourse, becomereplied their email communication is higher,
friends, fall in love, and develop all of theup to 50 percent. It is important to clarify
relationships that are developed in physicalthat instructors did not directly associate
communities" (pg. 1).However, the internetemail in the Cyberactive(R) environment with
may not be a panacea. The internet goesother email engines.There were very broad
beyond technology into social interaction.concerns expressed by the interviewees and
Organizations face a dilemma of encouragingall were technical, from needing more
successful interactions and communitytechnical support to wanting less technical
building online. Statistics suggest almostsupport. This question needed more
ten million people work in virtual officesclarification. The respondents confirmed
and that 40 percent of large organizationstheir meaning of technical support as
have policies on telecommuting. Yet,surrounding the electronic classroom.
Carpenter (1998), cited above, says virtualAlthough all online instructors must complete
employment equals only seven to ten percentthe Online Facilitators Course, four of the
of the work force.Why hasn't the virtualfive realized their attention to it was not
office flourished? Sociologists suggest it isthe best possible. Challenged for why the
the need for informal interaction - officefour did not participate more in the
banter. Organizations are stubborn to acceptfacilitator course, they admitted to "filling
virtual teams believing team projects worka square" to teach online. All replied there
best carried out over conference tables andare times when they all call or email the
virtual workers can only participate inCyberactive(R) Help Desk for
individual assignments. Still otherassistance.Another unanimous concern was how
organizations believe virtual workers do notwell prepared students are to enter an
receive adequate supervision. However, is theelectronic classroom. Each respondent related
problem supervision or trust?Kohrell (2005),at least one story of a student ill prepared
an adjunct professor at Bellevue University,to study online. Instructor receives a
is president of Technology As Promised. He isprofile of each student in class, therefore a
a specialist in developing virtual teams andfollow up question on student age suggested
addresses developing trust on virtual teams.age was less a concern than students' career
He explains virtual trust in simple terms.and regular use of computers for email, topic
Virtual trust is getting on an airplane, notresearch, and understanding of inter- versus
knowing the air traffic controllers, yetintra-net.
trusting they are doing their jobs correctly.
He explains building virtual trust throughFeeling as Part of a TeamThe adjuncts all
communication - frequently, with integrity,feel they are part of a work team.
with certainty and predictability.Other data,Specifically, they felt part of their work
taken with Kohrell's, also supports theteam, part of the Cyberactive(R) classroom
economics of the virtual office. Verma (2005)group, but not closely connected to the
offers some information that shows seniorUniversity. The reason given is distance from
executives from Europe, Asia, and the Unitesthe physical location - Bellevue, Nebraska.
States report cost savings (69 percent) andThey did report steps taken by the College of
increased productivity (64 percent) whenProfessional Studies as helping them become
using telecommuting. Verma cites comments ofmore connected. One example they all like is
Joe Roitz, AT&T. Roitz said, "Telework alonethe weekly email of the campus bulletin,
generates over $150 million annually inanother is periodic email messages of faculty
productivity increases, real estate savings,development seminars. Faculty development
and enhanced retention for AT&T." Theseseminars are now video taped, converted to
statistics suggest business recognize changedigital media, and available in streaming
and develop strategies for successfulvideo online or DVD format mailed.Supporting
change.Tucker, Kao, and Verma (2005) writesome of the research reported earlier, the
there are trends in employment thatrespondents felt disconnected from the
organizations cannot ignore. One point theyUniversity and more connected if they could
make is the work force globally is gettingmake trips to the campus, meet with program
smaller. They also recognize that culturaldirectors, deans, and fellow faculty members.
norms are different now, more loose. AddingClarifying this point, they did not feel
to the mix is more freedom for people to moveunder supervised, rather did not feel a
globally. They point out there are personnelpersonal (personally) connected. An
trends  that  organizations  can  count  onexpectation was that those now adjuncts who
were Bellevue University students would feel
1. Smaller and less sufficientlymore connected. While the former students
skilled2. Increasingly global3. Highlyfelt more connected, they too did not feel a
virtual4. Vastly diverse, and5. Autonomousclose bond.The discussion moved to questions
and empoweredThey conclude that leadershipof leadership. Specifically asked was how
focus within these trends "demand a newwell do they know (know of) the University
generation of talent management." This newleadership team. All knew names and positions
talent management has to take some strategicof the president, provost, deans, and program
steps to manage the new work force in futuredirectors. They did not know any of the names
oriented organizations. Those stepsassociated with positions of senior
are:1. Predictive Workforce Monitoring andadministrative people and senior people
Strategic Talent Decision Making2. Flexibleoutside their particular college. Asked if
and Anticipatory Talent Sourcing3. Customizedthey knew any names of board members, each
and Personalized Rewards andknew U.S. Senator Chuck Hagel is a board
Communications4. Distributed and Influentialmember. Others knew names of benefactors
Leadership5. Unified and Compassionatethinking they were board members.Tying the
CulturesComputer-mediated Communicationinterviews together, the discussion turned to
(CMC)It is important to discuss CMC asspecifics of communication. The focus at this
virtual workers depend on - rely on -stage was the level of interdepartmental
computer-mediated communication. Jones (1998)communication compared to intradepartmental
cites Patton (1986) in discussion aboutcommunication. Those interviewed commented
highway building as a means to connect peoplethat intradepartmental communication was
to one another. Patton observed that highwaysgood. Adjuncts knew, through email and/or
have not connected us rather increased ourtelephone communication, their program
sense of separateness. Cities are divided,director, some or all the department faculty.
neighborhoods split, city intimacy destroyed.All reported a lack of knowledge outside
From this negative view, Jones concludes thetheir program area. An adjunct in healthcare
internet may actually do what highways failedadministration is unlikely to
to  docross-communicate with faculty from
management or leadership. An instructor in
Computer-mediated communication, it seams,business administration will not know anyone
will do by way of electronic pathways whatteaching in human resources or security
cement roads were unable to do, namely,management. Distant adjuncts in the College
connect us rather than atomize us, put us atof Professional Studies seem isolated from
the controls of a "vehicle" and yet notfaculty members of other colleges. Generally,
detach us from the rest of the world. (pg.faculty members in one college do not teach
3)CMC offers new realms for social scientistsin other colleges.The interviewees made
to study. Traditionally, social scientistsrecommendations to improve communication
observed communities within certainranging from more email communication to
identified boundary. However, new cybermaking trips to the campus to meet the staff.
societies exist without bounds andTrips to campus from distant locations seemed
determination of membership in cyber societyimpractical from a cost aspect because such a
does not satisfy traditional categories giventrip would not be at university expense.
community.Education in Cyber SocietyWhat doesAsked how to improve electronic
this mean in terms of education? The Unitedcommunication, all agreed more is better.
States Department of Education (US-DOE)Citing an example of missed opportunity, they
provides a look into higher educationsaid the university produces a faculty roster
statistics for twelve months 2000 to 2001.and places it on the server "shared drive."
US-DOE figures from that period show 56However, distant locations do not have access
percent (2320) post-secondary two- andto  the  internal  system.
four-year schools had online courses. Another
twelve percent desire to go online within thePersonal ExperienceStated early in this
next three years. Finally, 31 percent saidpaper, I am an online adjunct but live in the
they would not go online. Clearly, two-thirdscommunity the university calls home. This
of colleges and universities have or wantgives me a different perspective because I
online educational opportunities forcan personally interact with instructors from
students. What does this mean for faculty?different colleges and programs. After five
The following paragraph addresses thatyears in administration as a graduate
question.The Higher Learning Commissionenrollment counselor, I developed personal
accredits Bellevue University in Nebraska. Itnetworks with many senior program directors
has an online presence offering 17and deans. For nearly the same period, I was
undergraduate degree completion programsan adjunct, first in the College of Arts and
online and 7 graduate degree programs online.Sciences and now in CPS. I taught
The College of Professional Studies (CPS) ofOrganizational Communication in a
Bellevue University administers all of theface-to-face classroom and Leadership
undergraduate degree programs. CPSonline.Validating the interviewees' comments,
administers three of the seven graduatecommunication to adjuncts has been limited.
degrees, MBA and Master of Arts in ManagementOne limiting factor was the capability of the
reside in the College of Business, and MSuniversity email server to support several
Computer Information Systems and MShundred email addresses. This problem is
Management of Information Systems reside inresolved with the installation of a new
the College of Information Technology.larger email server. Another limiting factor
Although the College of Arts and Scienceswas not all adjuncts had a "(name) @"
administers no online degrees, it doesuniversity email address. An initiative of
administer several course clusters andthe Quality Council was requiring all
individual online courses. Therefore,adjuncts have an internal email address and
Bellevue University is an example of anremote access to the email server. This
institution highly oriented to the onlineinitiative is now complete with separate
student.Online, mostly adult learner,distributions for "all campus," "all
students equal approximately 40 percent ofadjuncts," and "all (college specific)
the University population. Bellevueadjuncts."An advantage to being an online
University also has both traditionaladjunct in the same community where the
four-year campus students and non-traditionaluniversity is located is proximity. With
in class adult learners making up the rest ofproximity, there is access to many in
the University student population. A boastleadership positions and interaction with
made during the 2004/2005 academic year waspeers. A closer connection with faculty peers
that Bellevue University has students in allallows a support system to develop
24 time zones around the world and the Northface-to-face that a distant adjunct cannot as
and South Poles.CPS accounts for the largesteasily develop. Proximity allows faster
number of faculty members. Of CPS faculty,communication and reaction to communication.
about 150 are adjunct and one-third of thoseCloseness permits attendance to faculty
are faculty members at distant locationsdevelopment live rather than streaming video
teaching online (information provided theor DVD.While the advantages of proximity seem
Assistant College Administrator).However,favorable, there are some downsides. There
this is not unique to Bellevue University. Aare greater expectations that a local adjunct
web search of colleges with online offeringsspends time on campus when there primary job
returns dozens of institutions. Narrowing aallows. The faculty resource center offers an
web search to fully accredited schools withadjunct an office environment where one can
online offerings returns numerous hits. Wellhave the office time expected. College
known in the online arena are University ofmeeting attendance by local adjuncts is not
Phoenix, Capella, Nova Southeastern, andmandated; however, it is more favorable to
Walden. Among these, University of Phoenix isattend. Those operating at a distance desire
very aggressive in both student and facultyto  attend  meetings  and  cannot  have  it.
recruitment. It is not unusual for students
to transfer between online schools searchingConclusionThe interview process with adjunct
for lower tuition rates and/or more liberalinstructors working at a distance offer
credit transfer policies. In addition, it issupporting data to the statistics reported
likely an adjunct professor may instruct inearlier in this paper. The adjuncts
multiple  universities.interviewed are part time virtual employees
who feel less a part of the University team
Online Faculty InterviewsOf the about 50than someone local. They reported incomplete
online distant faculty members at Bellevuecommunication with and knowledge of many key
University, five responded to invitations forleadership people.Communication seems the
phone or email interviews. Another interviewcenter of disconnect. The Academic Quality
with an online adjunct that lives in theImprovement Process also recognized this
Omaha metro area serves to validate otherproblem and implemented institutional change
faculty comments. One distant faculty memberto tie all members to campus life. Although
does teach at two other institutions, onemore effort is underway for broader
online, and one face to face. Finally, I willcommunication, distant employees do not have
submit personal observations, my experiences,access to local systems through remote
as an online adjunct, face-to-face instructormeans.Considering these elements and
and one that taught in multipleconsidering the U. S. Department of
institutions.All those interviewed wereEducation's statistics, online education is
unanimous in answering why they are adjunctlikely to flourish. Bellevue University
college professors, they like teaching. Theattracts students from around the world with
responses varied from "I like sharing whatmany of them earning degrees online from
I've learned," to "It is fun to see, throughtheir home countries.Despite the drawbacks,
their postings, how they (students) grow andvirtual professors as virtual team members
change over the year period of a degreeare successful at Bellevue University because
program." To follow up, they answeredof the expressed desire to teach and watch
teaching online is new to them, antheir students grow and learn. The
interesting way to link students, and a wayprofessionalism and expertise these
to connect people geographically separate forprofessors exhibit in the online community of
a common goal (education).One interviewee, astudents supports the data from industry
medical doctor in Indiana teaches healthcareexecutives indicating improved productivity
administration at Bellevue University toand cost savings.Pfeffer (1998) identifies
"stay connected with nurses and other medicalthe use of sub-contractors in the work force.
administrators. A hard lesson for doctors toAdjuncts are sub-contractors. The adjuncts
learn is they don't run anything." Inserve in non-traditional ways contrary to how
addition to teaching at Bellevue University,professors previously served. It is apparent
he developed a course adopted into the Masterthat education is no different from other
of Healthcare Administration in CPS. Heindustries using virtual workers. Virtual
shared that he also is a mentor for third andworkers, like temporary workers, feel less
fourth year medical residents working to passconnected - not given the same level of
their medical boards. He does not teach intraining.In interview, establishing trust was
this role, rather facilitates medicalcritical to two adjuncts. In-person trust is
residents' leaning and board preparation. Hemuch easier to develop than in virtual
related that this role requires developing arelationships. Bell (2002) says trust is a
trust and trusting relationship between himleap of faith and places trust below truth,
and his mentored doctor. He said he always"... caringly frank and compassionately
begins the mentoring relationship in astraightforward... in pursuit of clean
face-to-face environment before moving it tocommunication" (pg. 9).An indirect conclusion
telephone or email. He told that teachingfrom the interviews highlights that mentoring
online and handling student problems anda virtual adjunct may help develop a sense of
misunderstandings is much less trying thanteam participation through greater knowledge
mentoring new doctors.The local interview,and understanding of the institutions vision
conducted in person, was with the executiveand values. By developing greater emersion
assistant to the university president. Heinto the vision and values of the system,
used to teach in the classroom; however,adjuncts may want to be more aware of those
schedule demands took him out of class.people filling leadership roles. Successful
Teaching online lets him keep his connectionvirtual workers need the same assistance and
to students while maintaining a busy travelopportunity for growth as the worker inside
schedule.When asked why they applied to teachthe brick and mortar
at Bellevue University, the answers rangedinstitution.ReferencesBell, C.R. (2002).
widely. One instructor, an Army retired ChiefManagers as Mentors: Building Partnership for
Warrant Officer, began teaching a year afterLearning (2nd edition). San Francisco, CA:
graduating with a master degree fromBerrett-Koehler Publishers, Inc.Carpenter, J.
Bellevue. The university approached himL. (Fall Semester 1998). Building Community
rather than him initiating an application.in the Virtual Workplace. Online at Kohrell
Another, now teaching at the Atlanta campus(personal communication, September 18, 2005)
of the University of Georgia, and previouslynoting virtual team performance.Jones, S. G.
at the U.S. Air Force Academy, applied to(1998). Cybersociety 2.0: Revisiting
Bellevue because of the University's closeComputer-Mediated Communication and
ties to military students. One respondent isCommunity. Thousand Oaks, CA: Sage
an empty nester, disabled from her nursingPublishers.Kohrell, D. (2005). Effective
profession, and wanted to stay activeVirtual Teams [PowerPoint presentation]. PMI
pre-retirement. There was not a consistentNorth Carolina: Technology As
answer to this question except when tying itPromised.Marilyn Urquhart (personal
to their enjoyment of teaching.All thosecommunication, October 3, 2005) noting total
interviewed are online instructors,number of adjuncts and number of adjuncts
therefore, virtual to their students. Allteaching online from distributed
reported using email and telephone as primarylocations.Pfeffer, J. (1998). The Human
communication devices with their students.Equation: Building profits by putting people
Additionally, they all use the Bellevuefirst. Boston, MA: Harvard Business School
University Cyberactive(R) learningPress.Tuker, E., Kao, T., and Verma, N.
environment powered by Blackboard to conduct(2005). Next-Generation Talent Management:
classes. They reported highs of 40 percentInsights on How Workforce Trends are Changing
and lows of ten percent use of email forthe Face of Talent Management. Business
student communication. All reported using theCredit 107, 7. 20-27.U. S. Department of
telephone to contact students; however,Education (2001). Washington, DC. Online at
telephone use was a low five to ten percent.N. (2005). Making the Most of Virtual Work.
Low telephone use is not unexpectedWorldatWork Journal, 14, 2. 15-23.



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