| Here are some basics about physical therapy | | | | constituted of 70-80% referrals. If you haven't |
| patient referrals that you should familiarize | | | | reached that goal, just follow the tips here to |
| yourself with. A client who comes in through a | | | | show you way. |
| referral, usually spends more money, buys more | | | | With your existing clients, deliver results and go |
| often, and is more loyal than other categories of | | | | the extra mile to get them to refer you. Show |
| patients. Referrals lead to referrals, which means | | | | your patients that you care and that you make a |
| that patients who have been referred are more | | | | difference in their lives. Remind them of how your |
| likely to refer their own family or friends. | | | | services and products form such an integral part |
| You may have heard of a common myth that | | | | of their routine. Automatically, your patients will |
| physical therapy patient referrals only come from | | | | feel obliged to do something in return by referring |
| satisfied clients. Clients who are happy with your | | | | you to their network of associates. As I have |
| services, form one of the categories of patients. | | | | already said, do not ignore the fact that |
| You can actually categorize the sources for | | | | prospective referrers may not know much about |
| referrals into varied categories. To begin with, | | | | referrals so you may need to make them aware |
| anyone who knows you or knows of you has the | | | | of how they can refer you to others. |
| potential to refer you. All you need to do is to | | | | You need to create a system for rewarding |
| leverage your list of clients, friends and associates | | | | referrers as soon as you get a patient whom |
| and show them how to refer you. | | | | they have referred. You could send them a thank |
| So the first tip to getting more physical therapy | | | | you note or make a phone call to show your |
| patient referrals is to educate the people on your | | | | gratitude for the referral. Alternately, you could |
| contacts list on how to actually refer you. The | | | | offer monetary rewards, small gifts or add-on |
| second tip is automating the process of getting | | | | services for existing clients who have referred |
| referrals so that you don't go through periods | | | | you. |
| when you are up till your knees in referrals and | | | | Using these tips and putting them into a structure |
| then go through 'dry' spells. Your referrals should | | | | will help you start off on your goals for increasing |
| ideally flow to you on a regular basis. | | | | the number of physical therapy patient referrals. |
| Your physical therapy business should be | | | | |