| Brand decisions are an integral part of
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| | and lasting asset capable of producing a
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| product policy in health care. When a
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| | sustainable competitive advantage for the
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| marketer opts for branding a health care
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| | company. This advantage enables companies
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| product, he is intending to create an
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| | to earn profits for years, just like any
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| asset out of his brand. His promotional
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| | other durable asset would do. The very
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| programs get centered on the distinctive
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| | job of selecting a brand name in health
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| features of his brand. If his basic brand
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| | care is a difficult task for the
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| decisions are wrong his entire marketing
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| | marketer. A good brand name will be
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| program will suffer serious setback.
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| | distinctive; it will be easy to
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| In the development of a health care
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| | pronounce, recognize and remember; it
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| brand, the first task is to give the
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| | will denote something about the nature or
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| product an identity through a name. The
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| | function of the product; and it will be
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| second task is to enhance its recognition
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| | aesthetically appealing.
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| by the provision of a symbol of identity,
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| | Along with the brand name, health care
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| and the third task is to develop a unique
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| | companies also use logos for visual
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| image for the brand and to build its
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| | identification. A logo is a pictorial
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| personality over the long term. Building
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| | symbol intended to communicate with the
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| a brands personality is a very difficult
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| | consumers. Flags, mascots, crests,
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| task. In any given product category only
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| | symbols, graphic designs or plain
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| a handful of brands emerge successful.
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| | alphabet letters are all used as logos to
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| Years of uninterrupted nursing with the
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| | convey the ownership of products.
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| support of a good marketing program is
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| | Companies make their logo visually
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| required to get a brand established in
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| | attractive and strive to make the logo
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| the market.
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| | symbolically speak for the company and
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| Successful brands are major assets for
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| | its products.
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| companies. It is a valuable, renewable
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