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I Want to Sell my Healthcare Information Technology Company, Just After This Next Big Sale

You have made the decision to sell your desire to ring the bell from your 30
healthcare information technology hospital chain deal, what do you do?
company. Maybe it was because your You engage a great M&A firm that
prospects are selecting the inferior specializes in Healthcare Information
product but superior safety of your brand Technology companies (I know of one if
name competitor. It could be that one of you are interested) to sell your
the industry giants recently acquired one business. Let them focus on selling your
of your small but worthy competitors and business and you focus on running your
has removed the risk component of a business and closing that big sale. Get
buyer's decision. You may think that you several buyers interested and negotiate
have a limited window of opportunity for for your best deal. There will be a lot
your technology and you should sell it of give and take here. At the right
while it still enjoys a competitive moment, as a counter to one of the
advantage. buyer's points, you ask for a 6-month
These are all good reasons to set your window post acquisition to close that
business sale process in motion. A deal. You then ask, for example, for an
critical element here is time. Good earn out incentive of 50% of the
technology not achieving meaningful contracted first year revenues of the
market penetration is vulnerable to hospital deal as "additional transaction
competition. Given this scenario, the value" payable 30 days after the one year
more rapidly you can get your acquisition purchase anniversary date.
opportunity in front of the viable There are lots of moving parts here so
buyers, the better your chance for more let me elaborate. The first element is
favorable sale terms and conditions. you do not delay your business sale
All systems go, right? But wait. We have process. We already established that it
a major proposal out to that 30 hospital was time critical. Secondly, I very
chain and when we get that deal our sale carefully chose the language "additional
price will sky rocket. So we are just transaction value". We want to make sure
going to wait for that deal to close and that this payment is not confused with
then put our company up for sale. ordinary income at double the long term
Let me give you a gem here. We will call capital gains tax rate. Third, you have a
it the Moving Sales Pipeline Theorem. It way better chance of closing the big
states the sales pipeline always moves to hospital chain as a division of G. E.
the right. This is based on over 20 years Healthcare, for example, than as XYZ
in technology sales and sales management Diagnostic Software, Inc. Finally, what a
experience and many years of selling great way to kick off a relationship than
companies with sales pipelines. The sales a big collaborative sales win that makes
either take much longer than projected or the buyer look really smart. Your earn
do not materialize at all. out check will be the most enjoyable
Given this, the time critical nature of payment they can make.
your pending business sale, and your




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