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Smart Healthcare Consumers Turning to Health Savings Accounts

"Consumer driven healthcare" is the name because of a possible ear infection. For
that has been given to the change that is about $50 you can buy an EarCheck Middle
currently happening in the medical Ear Monitor. This uses sonar to test for
marketplace. As millions of people get fluid behind the eardrum, which may
Health Savings Accounts, medical indicate an infection. "The QuickVue
providers are having to adapt to the new Strep Test" which costs less than $4 per
reality of people spending their own test in a pack of 25, can quickly help
money when purchasing healthcare. As more you determine if your child has a strep
companies compete for your business, the infection, which would require a doctor's
opportunities to save money will continue visit, from a common viral infection,
to grow. which would not.
Since the advent of employer-sponsored Demand Price Transparency
health insurance during World War II, the Health Savings Accounts reward personal
pricing and quality of medical services responsibility in three ways: 1) they
has been shrouded in mystery. As the real reward you with tax-breaks for putting
price for computers, organic food, money aside to cover future medical
big-screen TV's, and just about expenses; 2) they reward you for taking
everything else has continued to drop care of your health by enabling you to
(including health services where there is grow your account; and 3) they reward you
not a third party payer, such as laser for being a cost-conscious and discerning
eye surgery, contact lenses, over the consumer.
counter medication), the price of So be a discerning consumer, and spend
healthcare has continued to rise. But your money wisely. Remember that the
that is finally beginning to change. And doctors and healthcare providers you see
you, fellow HSA-owners, are the reason. work for you. If you don't get the
To gain a competitive advantage, quality of service or a fair price, take
healthcare providers have traditionally your business elsewhere. Here are some
attempted to grow local market share in common sense suggestions to make sure you
an attempt to extract higher payments do get a good price:
from insurance companies. But since 1. Ask how much it will cost, before you
Health Savings Account owners have the buy. There is nothing else that you buy
ability to accumulate unspent funds and without knowing the price up front, so
invest them tax-free, those of us with a don't feel intimidated to ask your doctor
Health Savings Account have a strong the same.
incentive to avoid unnecessary care, and 2. Review your bill before paying it. You
to be more cost conscious when we seek might be shocked how often extra charges
treatment. are "accidentally" tacked on to hospital
There are now billions of dollars in bills.
Health Savings Accounts, and healthcare 3. Ask for a cash discount. To avoid the
providers want access to that money. And hassles of filing for insurance and
since you control it (instead of the trying to collect past-due charges, most
insurance company), the only way for the physicians will gladly offer a cash
provider or retailer to get that money is discount if you ask.
to offer you high quality care at a price 4. Explain that you will be paying out of
you are willing to pay. And dozens of your own pocket. When a doctor is
companies are doing just that. prescribing tests or writing
The Market Responds prescriptions, he or she is rarely taking
One obvious response to the cost into consideration. The American
consumer-driven healthcare movement is Journal of Preventive Medicine recently
the proliferation of quick-service reported that up to $63 billion in
medical clinics. These clinics, which medically unnecessary tests are ordered
require no appointment and typically every year.
charge less than $50, offer a low-cost 5. Vow never to pay list fees. Doctors
way to diagnose and treat strep throat, and hospitals routinely discount their
bronchitis, pink eye, and other common services to insurance companies and PPO
ailments. MinuteClinic operates dozens of organizations. As a cash-paying customer,
locations in Target, Cub Foods, and CVS you should get the best price available.
Pharmacy stores. Wal-mart, which For many years, a small group of health
currently has 75 in-store clinics in 12 economists and other policy-makers pushed
states, is forecasting more than 6,600 for a more market-based approach to
in-store medical clinics will be open in healthcare. They correctly argued that
retail stores within 5 years. healthcare was like any other market and
Diagnostic labs, which have traditionally that if you put a true price on health
sold their services to physician's care services and let the market
offices, are now offering tests directly function, costs could be controlled. We
to the public at prices often 70% less are now beginning to see this happen.
than you would pay at a doctor's office. Our healthcare system is the best in the
With most you can order the test online, world. It is a dynamic and complex work
go give blood, and get your results in a in progress, which can only get better as
couple days. the consumer gets involved. So be savvy
Companies are even providing self-testing about how you spend your healthcare
services and devices which can enable you dollar. And watch those unspent funds in
to avoid going to the doctor when minor your Health Savings Account continue to
medical events occur. One of the most grow.
common reasons kids see a doctor is




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